Friday, June 15, 2007

Buying a bike.

I just finished reading a thread on an email list about buying a new motorcycle. Some of the information in the thread was completely nuts.

As an ex car salesman and ex motorcycle salesman, I'd like to share some trememdous secrets with you.

1) The XYZR at dealer A is no different from the XYZR at dealer B.
2) The dealer only has the XYZR(s) you see on his floor today.
3) You have access to every XYZR in your shopping area.
4) The dealer wants to sell his XYZR as soon as possible.

So, you're probably thinking you might have the upper hand when it comes to buying a new motorcycle from a dealership. Truth is: YOU DO.

Here are the rules for buying vehicles:

1) NEVER, EVER fall in love with a vehicle. If you do, you'll get yourself screwed on the price.
2) Stand up and walk out of the dealership if you don't get the price you want.
3) Other dealerships are willing to deal at your price. Shop around.

And finally, when it comes to buying motorcycles specifically: "Dealer setup" and "Prep" charges are completely bogus. The manufacturer already pays the dealership something for these services. Anything else the dealership charges are just extra profit. Don't pay them.

Oh, one last thing. On the subject of financing. Dealers DO get paid a fee for arranging financing. That fee, and any associated profit, is never included in the actual sales transaction that's completed prior to arranging financing. Therefore, the amount(s) shown on the sales order are the actual sales prices and details of the transaction. If signed, it is a completely binding contract and you are under no obligation to finance thru the dealership (or at all).

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